Strategic Advisory | Tactical Support | Mentorship | Interim CMO
For early-stage founders who need both strategic direction and tactical implementation to build scalable marketing systems
Early-stage founders face an impossible challenge: being responsible for strategy, sales, marketing, and service delivery while lacking the expertise and time to do any of it effectively.
Without in-house marketing resources, you're stuck doing everything from writing website copy to creating social media posts, resulting in scattergun approaches and inconsistent results.
FOUNDERSEDGE combines monthly strategic guidance with hands-on tactical implementation, giving you the marketing leadership and execution support you need to scale systematically.
This program transforms overwhelmed founders into confident business leaders with predictable marketing systems that work without their constant involvement.
You get strategic clarity, consistent tactical execution, and the peace of mind that comes from having a scalable marketing system working for your business.
Predictable lead flow, professional market presence, and systematic growth processes that free you to focus on what you do best-serving clients and leading.
Complete strategic and tactical support designed to build the marketing infrastructure your business needs to scale beyond founder-led sales.
Investment: From £899/month
Minimum commitment: 6 months
• Monthly strategy workshops with detailed follow-up plans
• Two tactical mini-projects completed for you each month
• Weekly clinic hours for immediate problem-solving and guidance
• Unlimited messaging support via EMAIL or SLACK for priority questions
• Proprietary frameworks and tools, including AI-powered solutions
• Personalised onboarding and ongoing optimization
FREQUENTLY ASKED QUESTIONS
Everything you need to know about developing your marketing team's potential through senior guidance, strategic thinking development, and ongoing professional support.
Unlike agencies that work in isolation, this is a partnership approach combining strategic guidance with hands-on implementation, ensuring everything aligns with your business goals.
LinkedIn content creation, website optimization, email campaigns, lead magnets, automation setup, and any marketing tasks that move your business forward systematically. Each mini-project will be scoped out at the start of each new month, and we will agree a specification that can include up to 6 hours of work per project.
This programme is designed to give confidence and peace of mind immediately. You will then either see an uptick in activity in month one, or significantly more time for you to focus on what you do best. After 6 months your lead flow, positioning, client quality, measurability, and peace of mind is likely to be significantly improved.
That's exactly why this exists. The tactical implementation is done for you, and strategy sessions are designed to maximize impact in minimal time.
Early-stage B2B businesses under £1.5M turnover, particularly in tech, consulting, professional services, coaching, and financial services without in-house marketing teams. This programme works best in businesses where lead flow relies on founder-led marketing and sales.
It bridges the gap until you're ready for full-time hires, while building the systems and processes that make future hiring more effective. When you reach that point, this programme even allows us to help you find and recruit those team members.
Transform your marketing from an overwhelming burden to a predictable business asset.
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'Highland Edge' is a Trading Style of T Pearson Consultancy Ltd.
